The “i” Keeps Getting Smaller

Hundreds of millions of Apple users hang on to every word, eagerly awaiting every keynote address, researching and comparing every spec, every detail, every button or lack of, that is introduced every year. I am one of those loyal minions, whose brain has been completely washed by all the pretty things Apple. The proud owner of an iPhone 5, iPad 2, iPod nano, and a MacBook Pro, it is safe to say that most of my life is in the hands of Apple. Every event, every update, every communication that I have with the outside world is done through an Apple device.

Over the years, I’ve come to recognize just how closely I associate myself and the identity that I portray to the outside world through my technological devices. They have surpassed the mere status of symbols, to being integral part of not only what I do, but who I am. But, with each update, with each new device that I acquire, whether out of perceived necessity, innocent gluttony, or impromptu shopping spree, the “i” gradually shrinks as the “OS” exceedingly takes over.

Originally, Apple began their products as a way to cater to individuals. They make different color devices with a variety of memory options, each to suit a certain lifestyle or personal budget. In the end, even when someone buys just one Apple product, they are suddenly much more likely to buy another and another. Why? First of all, the user experience with Apple products is astronomically high. Apple makes good products that last. My iPod nano is ten years old and it still works perfectly. Secondly, that kind of longevity grows customer loyalty, and since Apple is a closed operating system, it makes a lot sense of someone with an iPod or iPhone to purchase a Mac as their next PC, so that the two products will connect in a simpler and natural fashion. This of course leads to brand loyalty across the board, and before you know it, you’re living a household similar to mine, where Apple products have completely taken over all forms of communication.

Now, as the Apple OS grows across the board, encompassing all individuals, from various walks of life, we begin to notice just how the ordinary we all are as a general population. Very simply put, by attempting to enhance the “i” in their OS, it is has nearly made it indistinguishable. We are all the same “i,” in other words, simply a “we.” I find it fascinating that by trying to embrace a product that was a symbol of authenticity, I find myself slowly losing my own.

Does anyone else feel like they are completely being run over by the world of technology? Maybe for some, it’s not Apple but Google and the Android system ¬†for example. The results are still the same, and Apple is not ashamed to hide it. As the OS gets bigger, the “i” gets smaller. Just look at their logo.

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